-Approaching to Market
-Create market impact
-Create market demand
-Reality vs Expectations
-Input and output
-Description and evaluation
-Listen and problem solver
-Sharing and caring
-Mice and exhibition
As a Sales and Marketing professional with almost 9 years of experiences and a track record of success, recently work as Brand Manager of Bacardi and former Night Meister for Mast-Jägermeister.
I have excelled in working effectively with a wide variety of clients in order to complete projects successfully and achieve measurable results. I am a strong communicator, strategic planner, and problem solver, and I am quick to learn and apply new professional skill in fast-paced environments
Some of my most valuable skill sets include:
• Outstanding communication skill with customers, vendors, external business partners, etc. In order to drive success
• Ability to take on leadership roles within teams and to work with stakeholders throughout the organization to achieve goals
• Willingness to conduct research in order to guide and support marketing efforts to reach target audiences
I feel that my skill and experience are suitable for sharing as tutor. Thank you for your time and I look forward to hearing from you soon.
Jatmicko Arif Nugroho
-Bachelor degree of Communication
Universitas Sahid Jakarta
Major : PR and Mass communication
-Tourism Vocational High School
Paramitha Toursim School
Major : Hotel Accomodation & Travel
Sep 2013 - Feb 2016
Sales Excecutive Pre Opening Team POP! Hotel - Jakarta
-Directed and coordinated sales activities based on sales plan.
-Reviewed the financial aspects of product development, such as budgets, market research and development appropriations.
-Developed room rates strategies
Initiated market research studies and analyzed findings.
-Applied sales forecasting techniques and strategic planning to verify sales and profitability of room availability, banquet and services.
-Worked with the communications team to drive internal promotion of company program, guiding brands and mission.
-Completed quarterly forecasting and monthly financial reviews.
-Reporting : Profit and loss, Annual budgeting, -Sales action Plan
Feb 2016 - April 2017
Area Brand Sales Manager / Musketeer Red Bull - Jakarta
-Negotiating with the key persons (Operational Manager, F&B, and Owner) in the most relevant On-Premises customers to list Red Bull Energy Drink in their outlets. The outlets are Night Club, Red Light Night Club, Hotels, Restaurants, Bars, Karaoke & Spa, Music Festivals, and Event Organizer that related to On Premise.
-Consulting with those key persons in term of selling Red Bull Energy Drink in the right way based on Red Bull Guidelines.
-Consulting with those key persons in term of increasing the sales and brand image and awareness of Red Bull Energy Drink in the outlets.
-Placing POS (Point Of Sales) in the right place and in the right way so that the consumers can see and create the strong awareness, examples of POS are Red Bull Coolers, Neon Signage, Menu Stand.
-Consulting with the most relevant music festivals so that Red Bull Energy Drink can be a partner in term of sponsoring and selling during the event. Music festivals events during 2016 those are Invasion, WTF, Djakarta Warehouse Project.
-Working together with Distribution Partner (Lim Siang Huat) to ensure the quality of distribution of the product and to expand the market.
• Internal Job Descriptions:
-Planning the sales call plan on a weekly basis.
-Estimating the sales forecast in monthly basis
-Providing the sales report, POS report, budget report in monthly basis.
-Providing the contract agreement with the customers.
-Discussing action plan, consumer and trade promotion program, strategy, in order to achieve company’s goals and sales target.
-Working well together with the other division inside the company, such as: Off-Premise, Marketing, Digital Media, and Consumer Collecting.
May 2017 - March 2018
Harris-POP! Hotels and Conventions- Denpasar
-Directed supervise and coordinated sales activities and policies to deliver products and services,
-Applied MYE (Mid Year Estimate) strategic based on the last year market trends, -Reviewed the financial report of product development, such as budgets, services, research and development appropriations,
-Developed pricing strategies while balancing firm objectives with customer satisfaction maximization,
-Initiated market research studies and analyzed findings,
-Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services.
March 2018 - August 2020
Brand Ambassador / Night Meister Mast-Jägermeister- Denpasar
Main Brand’s Duties:
-Implicitly understand consumers, get to know where they are and how to connect with them -Identify, build relationships and achieve listing and execution with all the top on-premise accounts
-Understands perfectly the ‘German Standard’ of on-premise executional excellence and delivers it in trade
-Identify, list and partner with top events, music festivals and bands and ensure execution meets brand standards
-Run commercial and promotional activities
-Develop branding collaboration with top on-premise accounts
-Building good communication and conduct staff training with partner’s sales team, marketing communication team and on-premise accounts
-Support local partner requests and questions to ensure brand execution is managed properly
-Ensure delivery of commercial objectives and continuously track progress vs objectives -Constantly monitor and assess the competitors’ brands in the defined territory and report back to management in daily, weekly and monthly basis
-Applied new customer and development,
-Applied consumption activation for maximize selling point,
-Handling event, festival and big moment,
-Handling East Indonesia Account based on outlet classification,
-Monitoring Sub Distributions,
-Applied sales forecasting techniques and strategic planning to verify sales and profitability of products, lines and services,
-Directed and coordinated marketing activities to promote products,
-Initiated market research based on product experiences studies and analyzed findings, -Delivering excellent distributions in modern on trade, and
-Resourceful and takes initiatives, able to operate within budget guidelines and limitations
Sept 2020 - Current
Bacardi Brand Manager
PT.Pulau Rempah Indonesia - Indonesia
-Developing marketing strategies, planning, and budgeting.
-Managing both On and Off premise to plan and execute marketing campaigns, product distribution and brand programs.
-Reviewed the financial aspects of product development,
-Customer Relationship Management (CRM) related activities in keeping with the brand guidelines and requirements.
-Developed pricing strategies while balancing firm objectives with customer market Initiated market research studies and analyzed findings,
-Procurement with vendor for visibility Item POSM
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